RS 5 Thumbnail.jpg

Audi RS 5

Sometimes, what first appears to be a restriction can lead to the creation of something better. For the launch mailing for the latest Audi RS 5, we had very little imagery at our disposal. Given that RS models are sold on their looks as much as their power, this initially seemed like a setback. So we let the words and art direction paint a picture instead. 

Speed isn't everything .jpg
How fast you stop.jpg
Sport diff.jpg
RS 5 side on.jpg
Even when standing still .jpg
RS 5 interior.jpg