Choosing fleet cars isn’t just a rational decision. Sure, there’s tax, C02 and mpg to consider. But as with any product, it’s emotions that tip the balance.
That’s why we wanted to sell a feeling and not promote specific models, as most other trade advertising does. Showing an understanding of the fleet driver’s world allowed us to suggest that an Audi can turn driving for business into pleasure – under the nice organising line of “They won’t feel like business miles”.