Roof rails aren’t sexy. Neither are LED headlights or air vents. But when you package them up as a beautiful whole, it’s a different story.
This tactical campaign for the S-line trim is a good example of putting product front and centre without artifice.
The look and feel wasn’t just developed to beautifully highlight features – we also considered the media plan, so executions could work to full effect in a broad range of static and digital media.