Floor mats, air conditioning, tyres. Dull, but essential.
We decided that the best way to promote Audi’s range of accessories and servicing would be to play up to this perception.
By juxtaposing product with benefit, we added colour to the offering. Creating a vibrant campaign that brings the premium nature of the brand to the unglamorous end of the market. And one that saw online service bookings jump by over 200%*.