When buying a used car, you can spend ages searching for the model, and features you want. But, with Audi’s huge choice of used cars, you’re less likely to have to compromise. Making your search much quicker .
We dramatised this simple thought with equally simple and striking press, digital and radio executions. (And even a pre-roll served to searchers of used car reviews on YouTube.) The campaign continues to attract more searches on Audi's used car configurator - and pushed the awareness of Audi used cars ahead of Mercedes, BMW and VW*.